Competition policy is basically about making sure that companies compete with each other on an equal footing – on the basis of their products and prices – with no unfair advantages. The European Commission ensures fair competition in pharmaceutical, health services and medical devices markets. When pharmaceutical companies, medical devices companies or other health-related companies are deterred from unfair competition, citizens win. New, better products are developed. Prices go down. Health budgets are spared. The European Commission monitors the behaviour of companies and enforces the rules if necessary.